Brand design for The Psychogenealogist – Where Psychology and Family History Meet
Steve and I worked together to create a brand with a nostalgic, old-timey feel with a modern twist. The hand-drawn tree created for the icon represents a white pine tree that stood in front of their family cabin, “The Leaning Tree Lodge” for decades. When creating a brand, it’s not only important that it looks nice, but also important that it feels personal and tells a unique story which adds depth and meaning to the overall brand.
I found that the process of working with Sarah was just as important as the final products that were delivered. Her insightful questions helped me clarify — discover really — what my brand was, not just what I thought I wanted it to be. The process led to some delightful surprises along the way.
